The Fine Art of Corporate Sponsorship | The Corporate Sponsorship of Fine Art

“… The Sponsorship art show succeeded because the sponsors themselves had no control over the show., except to participate or decline. The sponsors involved were not afraid to embrace a good coup, even their own expense. Ryan’s Sponsorship art show reminds us that the attraction to art and artists in the first place is often their freshness, passion, unpredictability, and ability to challenge the status quo. Sponsors who embrace this beautiful chaos head on are the likely leaders of the next commercial generation. (…) Artists: give the companies credit for taking risks. Companies: give the artists money for taking risks. Everybody wins in this equation.”

Shepard Fairey

Sponsorship, p. 19